For coaches and fitness-obsessed go-getters ready to build a real business

Turn your fitness knowledge
into a real online income.

A step-by-step mentorship for anyone serious about coaching — whether you're already training clients and guessing your way through sales calls and content, or you're training people informally and ready to build a real business around it. Built from 16 years of real sales experience — not theory.

Get the Mentorship See the Curriculum

16Years in sales

6Phase call framework

6Core modules

1:1Coach-built systems

The Problem

Great with fitness. No real business behind it — yet.

Sound familiar? Whether you're already taking on clients or still coaching friends for free, you're not short on passion — you're short on systems.

Calls that go nowhere (or never get booked)

You get on discovery calls, build rapport, and still hear "let me think about it" — or you're not sure how to get anyone on a call at all. No framework, no close.

Ghosted after the free consult

Leads go quiet the moment the call ends — if you're even generating leads yet — because there's no follow-up system built to bring them back.

Everything lives in your head

No templates, no delivery system — so the business either collapses the second you get busy, or never gets off the ground in the first place.

The Method

The six-phase call framework

The exact structure I've used across 16 years of sales, adapted for coaches selling transformation — not products.

Open

Set the tone and earn the right to ask real questions.

Discovery

Uncover what's actually costing them by staying uncoached.

Bridge

Connect their pain directly to what you offer — no pitch yet.

Pitch

Present the offer as the obvious next step, not a sales pitch.

Close

Ask directly and hold space for the decision without flinching.

Follow-Up

A real system for the "not yet" leads, so nobody falls through.

Curriculum

Six modules. Everything you need to run it like a business.

Not theory — the actual frameworks, scripts, and templates I use inside SelfFit.

Module 01

The Sales Foundation

The six-phase call framework, objection handling, and how to close without feeling pushy — whether you've run 100 sales calls or none yet.

Includes: teleprompter-style call script + live call breakdowns

Module 02

Offer & Pricing Architecture

How to structure tiered offers — entry point, core program, premium — so every client has a next step, even if you're building your very first offer.

Includes: offer-stack worksheet + pricing calculator

Module 03

Content That Converts

Build a content engine around real pain points, not just workouts — the system behind consistent leads, whether you're posting for the first time or the five-hundredth.

Includes: hook bank + monthly content calendar template

Module 04

Client Onboarding Systems

Turn a "yes" — your first or your fiftieth — into a smooth start: intake forms, contracts, and first-week experience, fully templated.

Includes: onboarding sequence + fillable contract template

Module 05

Delivery & Retention

Branded delivery templates and communication cadences that keep clients engaged past month one.

Includes: branded PDF templates + motivational message bank

Module 06

Scaling Beyond You

Move from one-on-one hustle toward systems, digital products, and offers that run without you on every call — wherever you're starting from.

Includes: systemization checklist + digital product blueprint

Who's Teaching This

16 years in corporate. One leap of faith on myself.

I spent 16 years climbing the ladder at AutoZone — built my way to a six-figure corporate job, the kind most people call "making it." But the whole time, I had a different dream: time freedom. Working when I want, where I want, answering to no one's schedule but my own.

When I started coaching, I had zero idea how much money was actually possible selling online. After that many years inside a company's structure, walking away from the paycheck and the title felt reckless. But it was time to bet on myself — a real leap of faith on the dream instead of the safety net.

That leap is exactly why I built this mentorship. I know what it costs to stay comfortable, and I know what it takes to walk away from it. SelfFit was built around one belief: self-love and consistency beat punishment and extremes — and that same philosophy shapes how I teach business. No hype. Just the real infrastructure that lets you build the freedom you actually want.

This mentorship is everything I wish someone had handed me before I jumped: the scripts, the templates, the systems — so your leap doesn't have to be a blind one.

Enroll

Stop guessing your way through the business side.

Get the full six-module mentorship — frameworks, scripts, and templates included — whether you're refining a coaching business you've already started or building one from scratch.

Join the Mentorship

6 Modules

Lifetime Access

Templates Included

16 Yrs Sales Experience

Turn your fitness knowledgeinto a real online income.